Ajai

Serengeti, Kenny Segal 

2020

Ajai is a collaboration between rapper Serengeti and producer Kenny Segal, and also is the name of the main character, who is a HUGE sneakerphile. Ajai’s obsession with both shoes and collabs ultimately unravels his life.

Serengeti actually pulls double duty here, as he raps the other half of the album as a separate character, Kenny, as this album is also the ninth entry into the Kenny Dennis Saga.  The two stories come together as the characters themselves intertwine.

One of Ajai’s pair of shoes gets accidentally drop-shipped to Kenny Dennis. He happened to need some shoes too, cause his Brooks were devastatingly messed up, they had no traction or anything. So he puts them on, and walks outside, just going to the store, when he’s approached by another person, who asks to buy those shoes for $4,000 cash. He sells them to him, and that’s how he got his whole introduction to the hypebeast world.